Relying on one product to raise the company name needs to be corrected. As we age, human needs also increase from what was initially only needed soap, so a mask or bath scrub was required.
Unfortunately, doing a product launch is more challenging than it seems.
Even though the new product already exists and is ready to be released, the company must manage a good marketing strategy so that the released product is accepted and sells well in the market.
10 Marketing Strategies Before Launch a New Product
Launching a new product is more than just promoting and marketing products to consumers. It is essential for companies to participate in implementing all of the following marketing strategies:
1. Build a Solid Marketing Team
Marketing a new product is always challenging because it means companies have to return to where they started—from planning new products to the promotion stage. For all of these activities to be executed properly, the company must have a reliable and professional marketing team.
The marketing team may not be responsible for producing the product. However, the marketing team is the benchmark for the success or failure of the new product on the market.
2. Focus on Planning and Goals
Creating a new product means having a new goal. For example, a cosmetic company plans to launch a lipstick product shortly. Before marketing a product to the market, you must know the purpose of making the lipstick.
Is it to moisturize the skin of women's lips? Or to give a matte impression? Focus and stick to the initial goal will be your successful release of the latest product.
3. Market Research To Test Competitors
Lipstick may be a new product for your company, but not for competitor companies. Before making a breakthrough by producing a new product, find out the advantages and disadvantages of competitors' products. The more points you have, the easier it will be for you to take marketing actions.
Also Read : Event Engagement is the Key to Product Launch
4. Dig into Product Features
Whatever the goods are sold, traders should only explain the product's features. The more uniqueness and characteristics the product has, the better the response it will get. Because most Indonesian consumers prefer to use one product for various functions.
5. Set Marketing Targets
Determining marketing targets from the start will help you and your team to plan product promotions and campaigns. For example, if you plan to market lipstick for career women. Instead of using a high school student as a model, please use a more mature model.
6. Choose the Best Launch Time
The success of a product release can be influenced by timing. For example, you run a convection company, and next month is the month of Ramadan. Instead of making ordinary clothes, use this timing to produce Eid tunics or robes.
6. Plan a Product Campaign
Product campaigns are one of the most time-consuming and thought-consuming stages of product release. Luckily, there are many Jakarta EOs that you can use their services to help handle this important event.
You can entrust XOEO to handle product launching. Apart from relying on the professionalism of the Event Organizer, companies need to plan product campaign concepts carefully.
6. Promote Through Media Marketing
For popular companies with many customers throughout Indonesia, it is easy to promote new products. Just take advantage of the social media you have. Companies can promote products on Facebook, Instagram, the company's official website, email newsletters, and even YouTube channels.
7. Do a Split Test
Beta testing is no less critical before releasing a new product to consumers. Beta testing will help companies objectively assess the effects they make. If the comments or reviews received are very positive, the product is ready to be marketed.
8. Get Influencers
Remember to choose the right influencers for your new product to have its face. Influencers will work with your company to market products on their social media channels and the company's channels.
In addition, you need to know about engagement events so that the events you create can provide a pleasant experience for your audience.
Those are some steps when you want to launch a new product. Hopefully, this article is helpful and provides an overview before launching a new product!
If you want to launch a new product, you can trust XOEO. With seven years of experience managing events, we will provide the best service for your clients.
Want to know more? You can consult with our event organizer here!
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