Event Engagement is the Key to Product Launch

Do you often see or even come to product launch events? Yes, this is a form of marketing known as event marketing.

Event marketing is the most effective way to bring products closer to the market. This is according to the opinion of the experts at the Forbes Communication Council, an organization that contains experts in PR(Public Relations) & Marketing Communication.

In organizing event marketing, you will be involved with many parties. Such as customers, the media, to the government can also be interested in it. Event marketing is a moment when customers can interact directly with a brand. This event will not be successful if the media do not publish it.

Meanwhile, sometimes an event marketing objective also intersects with the government. Come on, dive deeper into this marketing event. But did you know that event engagement is also essential to implement? Check out the following article!

What is Event Engagement?

Event engagement, also known as audience engagement, refers to an event's ability to capture its audience's attention and promote the full participation of event attendees.

Exciting events are captivating; they capture the audience's attention and hold on tight.

Event engagement is a crucial component of every stage of the planning process. It could mean distinguishing between a popular sellout event or a no-show flop.

Attendance, audience retention, and future event success are all influenced by levels of engagement. Essentially, the more engaging an event is, the higher the likelihood of attendee satisfaction and participation in similar events in the future.

Also Read : Corporate Work Culture in Indonesia that You Need to Know

7 Steps To Increase Audience Enthusiasm with Event Engagement

Sometimes, when we attend an event, there is a scene where several visitors could be more focused on following the activities that occur for various reasons—for example, Sleepy.

Therefore, so that the event can attract the visitors' interest, here are seven steps you can use to increase their enthusiasm.

1. Promote Events Through Social Media

Currently, we can use various platforms such as Twitter, Facebook, Instagram, LINE, YouTube, and others to promote multiple events. Promote your event on several other media to reach your audience correctly. So you need to pay close attention; you can also do paid promotion.

2. Q&A Program

Questions & Answers is a program that frees everyone to provide questions and answers according to their capacity. QnA can also be a unique attraction for audiences who want to ask the experts. So that the event can be more active and the interaction between speakers and participants is excellent.

3. Share Informative and Entertaining Content

So that the event seems smooth and exciting, invite a guest or speaker who can provide information and entertain everyone through the content he brings. Providing information through content can increase engagement at events. So you need to pay attention to current issues and content that is currently viral.

4. Create Custom Applications

Apart from the social media mentioned above, we can create applications to increase community participation in our events. Create special applications that participants can use, such as applications they have never tried and are free. This will provide an experience for them.

Also Read : 8 Step to Launch A New Product

5. Hold a Prize Contest

We can present contests with prizes by including hashtags, photos, answers, and comments via social media such as Instagram and Twitter. Tips can be the most eagerly awaited by the audience. So make more exciting and valuable content for a wide range of people.

6. Responsive to Audiences

Remember that for those of you who want to hold a touching engagement event, you can invite a reliable speaker. Reliable speakers usually have special tricks that can attract the audience's attention. Moreover, they must be responsive and active.

7. Say Thank You

Remember to say thank you, even if it seems trivial. However, many still need to implement this, both companies and event organizers. After the event, please get in the habit of always thanking all visitors for the participation and cooperation they have done during the event.

Finding the Right Event Engagement Vendors

Those are some steps to increase audience interaction during the event. So this engagement event is significant and needs to be considered because it will leave an impression on the audience and the speaker.

Hopefully, this article can be used as further information about engagement events.

Make sure to choose a trusted and professional event organizer so that the event you run is a success!

It has been more than seven years since XOEO (Xtra Ordinary Event Organizer) manages events from internal events, marketing events, virtual events, and other support events.

Let's consult now!