You must often hear about press releases. But do you understand what an example of a press release looks like? Before diving further, try to understand its meaning first. Press releases are a means of conveying information about the company. You can see an example of a press release from the data published by the company.
Companies can control the information they wish to provide to the public. One of the strategies adopted by the company is to use a press release. With a press release, the company can convey what is happening and what promotions the company is currently giving.
So, in this article, we will explain examples of press releases and what types and models of press releases are commonly used today.
What are Press Releases?
The Public Relations department or the public relations department usually writes press releases for a company or institution. Public relation is an abbreviation for public relations.
Therefore, this public relations section connects companies or institutions with the community, usually in the form of information in the form of writing from companies or institutions so that many people know.
That information is called a Press Release. With a Press Release, the public will know what information is being conveyed. In fact, not only the public knows, but other companies and other institutions see this information.
So, Press Release is information in the form of writing that is given to the public, other companies, and other institutions to promote the image of the company or institution. This Press Release can be published through offline or online newspapers, to social media.
However, several companies or institutions hand over the task of making a Press Release to a third party. This is done because third parties are considered more competent in creating press releases.
At a glance, a press release is shaped like a news story, but is inserted with a promotion or a company or institution branding. Therefore, writing a Press Release requires precision and the choice of language that is interesting to be read by many people.
Even for newly established companies, press releases are very suitable for introducing a new company. If many readers have read the Press Release, it is likely that the existence of the company will be seen, and many people will know its products.
Types of Press Releases
There are many press releases that companies commonly use to convey information.
Forbes and Fit Small Business say eight types of press releases are commonly used today. Here are some examples:
1. General news
This is the most common form of a press release. Usually, this type of press release contains news about an event. However, companies often make modifications to this type of press release.
This type of press release is commonly used and is generally used by several parties in conveying news.
2. Launch release
This type of press release is usually related to the launch of a company, product, site, or other things for the first time. The format is the same as the general news type but emphasizes what's to come.
This example of a press release is usually casual in nature. It can also be a tool to describe ideas or something that will come. The reason this type of press release relates to something new.
3. Press release events
This type of press release is related to the event that is currently happening. He explained the details of the event being carried out in a place. It will be separate information for the public who come to visit the event.
The format of this type of press release also does not have to comply with the 5W (What, Where, When, Who, or Why) and 1H (How) rules.
It can be in the form of a list, outline, or points about the event. The press release certainly shouldn't be boring.
Product press releases
This type of press release is almost the same as a launch one.
The difference is that the product press release includes the specifications of the announced product. This makes this type of press release more complete.
From this press release, you can see the advantages and disadvantages of these products. In addition, this press release can also judge whether the product is good or not.
1. Executive, staff, and employee press releases
Large companies usually use press releases to announce the recruitment of new employees, especially if the employee occupies an essential position in a company.
This example of a press release is usually related to appointing a new director or commissioner. The content of this press release is usually information about the biography of the new employee.
Photos of the new employee are also often shown, so people can immediately know which person is being introduced.
2. Expert position press release
This example of a press release is usually used to explain about someone. The difference with a biography, this press release will describe a person's abilities in a particular field.
Support from third parties in this type of press release is also needed. This press release will later become the company's reference if they really need that person's services.
He is a source of information for companies about the people they need.
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3. Rebranding press releases
A rebranding press release is an example of a press release that explains changes in a company's corporate image.
This is important because many people feel uncomfortable and even afraid of a change in the brand's image that is familiar to them.
With this press release, the company provides clear communication about what people can expect from rebranding and overcoming fears of change.
4. Partnership press release
As for rebranding, this press release example also informs partnerships with other companies that can make significant changes.
This press release can overcome doubts and fears among stakeholders and consumers.
So, here you can build excitement around the positive changes from the partnership that is being carried out.
Those are some things you can know about press releases. This article can help you understand the world of events!
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